# identity.md

## Organization Overview
- **Company Name:** ISSA DE' MAR
- **Mission:** To create fashion x function swimwear.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded on the North Shore of Oahu. Date forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - **Marissa Eveland:** Designer and co-founder. Began sewing at age 11.
    - **Melissa Jasniy:** Designer and co-founder.
    - (Both are good friends who surf and live on the North Shore of Oahu.)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Built on friendship, a passion for surfing and the North Shore lifestyle, and a hands-on approach to design and creation, initially hand-sewing each suit from their home studio.
- **Team/About/Leadership/People links:** https://www.issademar.com/pages/about

## Operations & Structure
- **Business Model and Operational Approach:** Specializes in designing and producing swimwear, with an initial operational approach that involved hand-sewing suits from a dedicated home studio.
- **Location(s) and Geographic Presence:** North Shore of Oahu, Hawaii.
- **Key Partnerships and Affiliations:** Details forthcoming.